Axa considers selling Bluefin Advisory Services

Laura Miller
clock

Axa has said it is considering a sell-off of the advice business it owns, Bluefin Advisory Services.

In an a statement at the weekend in response to speculation about a sale of Bluefin, Axa said it has received "a number of expressions of interest" for the business. The life company has appointed Fenchurch Advisory Partners to advise on the strategic options for the future of Bluefin Advisory Services. Fenchurch will consider the prospects for the continued growth of the business under its existing ownership structure, as well as assessing and testing whether Bluefin would be better positioned under new ownership, Axa said. Bluefin Insurance Group, the general insurance broking bu...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

RBC Brewin Dolphin adds to Voyager range with passive funds

RBC Brewin Dolphin adds to Voyager range with passive funds

With six risk options

Patrick Brusnahan
clock 27 April 2026 • 1 min read
From 'passive versus active' to 'the best of both worlds'

From 'passive versus active' to 'the best of both worlds'

Factoring active managers' best ideas into systematic models

Lisa Wang
clock 27 April 2026 • 4 min read
AJ Bell posts record rise in platform flows as AUA hits £108.7bn

AJ Bell posts record rise in platform flows as AUA hits £108.7bn

Net flows up 42%

Cristian Angeloni
clock 23 April 2026 • 2 min read