Aviva launches investigation into 'cross-selling' error


Aviva has apologised for "cross-selling" discounted private medical insurance (PMI) to advisers' clients, in what the insurer has said was a mistake.

Some clients who had bought PMI from Aviva via an IFA received a  statement from the insurer offering a 5% discount on their premiums "for being a loyal customer". After following a web-link to the offer page, however, customers are told the discount is for direct customers only, and "it is not available online or through an intermediary". The clients' financial advisers also received copies of the statements. Ian Green, an IFA at Green Financial who received the letter, said Aviva's behaviour was "very disappointing". "It is taking an IFA-developed customer with a regulated pro...

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