Ads watchdog kicks out MAS complaints

clock

The Advertising Standards Authority (ASA) has decided not to uphold any of the complaints against the Money Advice Service (MAS) television advertisements.

In July, 77 financial services professionals, including many advisers, lodged several complaints about MAS' ads. By August, the ASA had dropped six of the complaints but continued investigating three claims against the free money information service. However, the watchdog today ruled MAS was not at fault and there is no need for further investigation. One major complaint was that the use of the word 'advice' in the service's name and TV ads was misleading, because actually the service offers guidance rather than regulated advice. The second significant complaint was MAS' claim "...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

News editor's view: Simplified advice added to the advice/guidance menu

News editor's view: Simplified advice added to the advice/guidance menu

The news editor's Friday Night Takeaway from 27 March

Isabel Baxter
clock 27 March 2026 • 4 min read
FCA consults on increased fees amid AI plans

FCA consults on increased fees amid AI plans

Regulator proposes to raise minimum and flat fees by 1%

Sophia Panayi
clock 26 March 2026 • 3 min read
FCA looks to drop annual suitability review requirement for ongoing advice services

FCA looks to drop annual suitability review requirement for ongoing advice services

Regulator pushes for ‘periodic’ assessments instead

Isabel Baxter
clock 25 March 2026 • 2 min read