Ads watchdog kicks out MAS complaints

clock

The Advertising Standards Authority (ASA) has decided not to uphold any of the complaints against the Money Advice Service (MAS) television advertisements.

In July, 77 financial services professionals, including many advisers, lodged several complaints about MAS' ads. By August, the ASA had dropped six of the complaints but continued investigating three claims against the free money information service. However, the watchdog today ruled MAS was not at fault and there is no need for further investigation. One major complaint was that the use of the word 'advice' in the service's name and TV ads was misleading, because actually the service offers guidance rather than regulated advice. The second significant complaint was MAS' claim "...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA set to raise market abuse penalties and bring crypto into scope

FCA set to raise market abuse penalties and bring crypto into scope

Minimum fine raised

clock 16 June 2026 • 2 min read
Director jailed for near £9m investment fraud

Director jailed for near £9m investment fraud

Declan Nowell sentenced for ‘Ponzi-style’ investment scam

Sophia Panayi
clock 01 June 2026 • 2 min read
Proposed simplified advice rules unlikely to help service new clients, advisers say

Proposed simplified advice rules unlikely to help service new clients, advisers say

Research from AJ Bell

Sophia Panayi
clock 01 June 2026 • 1 min read