Insurance industry most difficult to understand - research

Technical language and intricate product information also put people off buying policies, the Plain English Campaign acknowledged. It has prompted Unum and the Plain English Campaign to call for insurers to reduce jargon and small print and simplify the language and presentation of product information. The YouGov survey on behalf of Unum ranked insurance (46%) around twice as difficult to understand as that for banking (29%), retail (25%) and cars (23%). The food market was the clear winner with a difficulty score of just 8%. According to the study of more than 2,000 people, jar...