LaBranche moves onto Swiss stock exchange as pressure mounts to trade on exchange

LaBranche started trading ETFs on the Six Swiss Exchange yesterday as the European market moves towards transacting on screen and it heads towards a unified exchange. Previously, 90% of LaBranche's trades have been conducted on an over-the-counter (OTC) basis, due to client demand. Because the majority of trading in Europe is off-exchange, many investors perceive a lack of liquidity and are hesitant about investing. That is now changing. "On exchange volume is growing; ETF providers are pushing market makers to quote on screen. The volumes sell volumes," says Laurent Ksiss, head of ET...