NatWest, part of the group which brought Britain's banking sector to the brink of collapse, and Tesco, a relative infant in financial services, have made it into the top five most loved brands in finance, while all the big insurers languish in bottom place.
Banks and building societies dominated the top spots in Uffindell's first BrandLove Index, which measures consumers' loyalty and relationships with brands. Out of a survey of 2,000 people, First Direct bank ranked highest, followed by e-commerce payment method PayPal, and Nationwide building society. NatWest, part of the Royal Bank of Scotland which taxpayer were forced to bailout at a cost of £45bn, came fourth. Tesco, which has only had a personal finance arm since 1997, grabbed the fifth top spot. Lloyds TSB, which received a £37bn taxpayer bailout, and rival bank HSBC also m...
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