The importance of platforms to adviser businesses has been laid bare by new research suggesting over 90% of IFA firms now use a wrap or fund supermarket.
Unbiased.co.uk polled about 1,000 advisers in June, and an overwhelming 93% of IFA firms said they now use platforms to trade on behalf of clients. Skandia Investment Solutions ranked number one in the popularity stakes as the platform most of the advisers said they used. Fidelity FundsNetwork and Cofunds are the second and third most popular platforms respectively, cementing the dominance of the big three players. The research also suggested 21% of firms use three platforms, with one third (32%) using one or two platforms and 12% more than six. Unbiased said those firms using m...
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