Advisers pan platform service levels

clock

Platforms are falling short on service levels despite this being one of the main reasons advisers switch between providers, research suggests.

A Defaqto survey polling more than 230 advisers found platforms are failing to meet advisers' expectations in eight out of the ten most important service categories, including 'ease of doing business'. The shock findings come despite the fact more than half (53%) of those surveyed said they had changed provider for service-related reasons. Furthermore, those aspects of service which are meeting adviser expectations are considered less important than those areas not making the grade. The eight key service areas failing to meet expectations include ease of doing business - ranked the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Annual account charges to drop

Patrick Brusnahan
clock 26 January 2026 • 1 min read
AJ Bell platform AUM hits record £108bn as advised customer numbers rise

AJ Bell platform AUM hits record £108bn as advised customer numbers rise

Figures for the three months ended 31 December 2025

Jenna Brown
clock 22 January 2026 • 2 min read
Platforms in 2026: The good, the bad and the opportunity

Platforms in 2026: The good, the bad and the opportunity

'The optimist sees the donut. The pessimist sees the hole'

Steve Andrews
clock 16 January 2026 • 4 min read