Advisers pan platform service levels

clock

Platforms are falling short on service levels despite this being one of the main reasons advisers switch between providers, research suggests.

A Defaqto survey polling more than 230 advisers found platforms are failing to meet advisers' expectations in eight out of the ten most important service categories, including 'ease of doing business'. The shock findings come despite the fact more than half (53%) of those surveyed said they had changed provider for service-related reasons. Furthermore, those aspects of service which are meeting adviser expectations are considered less important than those areas not making the grade. The eight key service areas failing to meet expectations include ease of doing business - ranked the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read
Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Shortlists will be published in early July

Professional Adviser
clock 05 June 2025 • 1 min read
Parmenion group operating profit rises to £17.5m in 2024

Parmenion group operating profit rises to £17.5m in 2024

Platform’s flows doubled during the 12 months to 31 December

Jenna Brown
clock 03 June 2025 • 2 min read