Protection sector pessimistic about the next decade - Protection Review

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A third of the industry believes comparison sites will be the most popular way to buy protection in a decade, while 66% expect fewer IFAs selling protection, according to the Protection Review.

The Protection 2021 survey - the Review's industry wide survey on what the market will look like in ten years time - and published in the Protection Review 2011 book today, found a remarkably pessimistic picture. Over half the industry expects to still be relying on doctor's reports for underwriting in a decade, again over 50% believe the majority of sales will be non-advised and almost a third say a generic advertising campaign would provide the biggest boost for the industry. Kevin Carr, chief executive of the Protection Review, commented: “This pessimistic view is inevitable when o...

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