Intelligent Pensions targets exiting IFAs for drawdown

IP launched its drawdown arm Drawdown Partnership in 2010, and is now preparing to push the service as the RDR draws closer. "We will buy drawdown business from IFAs who do not want to do drawdown anymore, who are retiring, or who are exiting the industry due to the RDR," said Andrew Pennie, marketing director at IP. Pennie said IP will reach out to IFAs to buy business in the next two months, and that the company plans a "big push" nearer the RDR. The Drawdown Partnership is one strategy IP is using to catch business from IFAs leaving the industry. IP has also offered IFAs "lay...