Hargreaves pulls VCT ad after discount complaint

clock

Hargreaves Lansdown Asset Management has withdrawn an advertisement on Google for its VCT brokerage service following a complaint to the Advertising Standards Authority (ASA).

A Google sponsored link, which claimed Hargreaves offered the "biggest VCT discounts", received a complaint from a member of the public. The complainant said the claim Hargreaves has the largest VCT discounts could not be substantiated. The ASA approached Hargreaves about the complaint and the advert was removed without a formal investigation. On its website, Hargreaves Lansdown describes itself as "the UK's leading VCT broker - administering more VCT investments than anyone else". It says: "The average discount on the VCTs we have offered is 3% and over the last three tax years...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Protecting portfolios during heightened inflation risk

Protecting portfolios during heightened inflation risk

'This is a year for careful, defensive positioning'

Fahad Hassan
clock 30 March 2026 • 3 min read
Wealth Club launches UK's first private markets SIPP

Wealth Club launches UK's first private markets SIPP

45% income tax relief

Patrick Brusnahan
clock 24 March 2026 • 1 min read
Rebalancing act: Sometimes doing very little in portfolio management is the hardest thing to do

Rebalancing act: Sometimes doing very little in portfolio management is the hardest thing to do

'More often, it's the quieter disciplines that matter most'

Phillip Young
clock 23 March 2026 • 3 min read