Consumer version of Elevate to roll-out in months

clock

Axa Wealth is developing a consumer-driven version of Elevate which will allow advisers' clients to transact directly on the platform.

Chief executive Mike Kellard (pictured) says the company has a prototype in place and will roll-out the consumer version before H2 next year. "I believe there will be lots more self-directed business as consumers become more financially educated and more people use online banking," he says. "So we will build a version of Elevate which is consumer-friendly and are working on this now in partnership with advisers." Kellard explains the new model is being developed so advisers can offer clients a consumer-only service through a white label or joint branding partnership.  The first ver...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platforms told to 'clean up their data' as transfer charter approaches

Platforms told to 'clean up their data' as transfer charter approaches

The Platforms Association to launch charter later this month

Isabel Baxter
clock 09 June 2026 • 4 min read
Vanguard UK Platform Awards – Advisers, cast your votes

Vanguard UK Platform Awards – Advisers, cast your votes

Voting open across several categories

Clive Waller
clock 08 June 2026 • 1 min read
Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Provider’s trading update for Q1

Jenna Brown
clock 14 May 2026 • 2 min read