AWD Chase de Vere planning 'simplified' advice service

Although plans are still at an early stage, the service could potentially be classified as ‘simplified advice', although this is an area that has not yet been clearly defined by the FSA. However, the firm is not planning to expand its client bank through the new service and does not see it as a route for any further growth. AWD's Patrick Connolly says: "We recognise we need to provide different breadth of services and different ways to give those services to clients. "At the top end, for higher net worth clients, they would expect a full personliased service, lots of face-to-face c...