Call for end to 'one size-fits-all products'

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Age UK is calling for more tailored products and services for the elderly, as they are much harder hit by the cost of inflation than the rest of the population.

Its commercial services arm, Age UK Enterprises says the cost of inflation on people in their late fifties and older is greater than for younger people due to different patterns of spending. Age UK estimates the Silver RPI, calculated by re-weighting 78 items to better reflect the spending patters of older people, is at least 2% above that stated in official figures. For the over-75s, this could be as high as 4% higher. In real terms, this means inflation rises cost 60-year-olds on average £620 per year, and 65-69-year-olds £700 per year. The research shows over-55s have not benefi...

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