ASDA protection ad slammed by ASA

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A life cover advert by ASDA has been found to have breached TV advertising standards rules by the Advertising Standards Authority.

The advert featured a woman talking about ASDA Over 50's Life Cover. She said "It costs from £5 a month. That's less than 17p a day. You can't buy this type of cover for less anywhere else". She also said "...

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