Active ETFs offer firms channel to distribute strategies

Greg Webster, CEO of Fund.com, the parent company of AdvisorShares Investments, says a range of European and South American companies have expressed interest in bringing their strategies to the US market, wrapped up in an active ETF solution. He says: "If asset managers are considering bringing a brand and strategy through to the mass market, active ETFs can be a very effective structure with good distribution potential." For example, AdvisorShares has recently launched the Mars Hill Partners Global Relative Value Active ETF, a hedge fund-like strategy designed to generate alpha in a ...