Is this the best IFA YouTube clip yet?

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A new video highlighting the importance of IFAs and the challenges facing the industry as a result of the RDR has been posted on YouTube.

Put together by adviser search portal CherryFind, the video was posted on the eve of a Commons debate on the RDR today. It focuses on figures from the FOS showing how few complaints are related to IFAs and predictions from providers on the numbers that may leave the industry post RDR. At one point during the video, which has been viewed 233 times since being uploaded on Monday, it is explained how advisers can offer consumers something very different to the banks. It says: "High street banks, building societies and other companies use advertising and marketing to tempt consumers aw...

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