How not to ask for a referral

Just how important are referrals? "It is a skill to be able to ask a client for a referral. People are very bashful about asking, because it is uncomfortable, but everybody likes to be referred. And how you ask can make an enormous difference. "More often than not, when we ask for something we get it. So the first thing people must do is conquer their fear of asking and then develop effective ways to ask. It does not work to say: ‘Can you refer me to a bunch of your friends?' "However, once advisers recognise the asking part isn't all that hard, there are other considerations. Net w...