Standard Life CEO eyes direct sales

In an interview with the Financial Mail, Nish said although he intends to give advisers all the support they need to make the jump from being paid by commission to fees post RDR, he will not rule out looking at other sales routes for the life giant's products. "I want to bring the outside world into Standard Life," he says. "We are doing something we have never done before, which is talk to customers. "We don't serve 70% of the market, those people who don't use advisers. That's daft." Nish also says regulatory change, government policy and the impact of the financial crisis means ...