RSA bid for Aviva could still succeed-Ignis

Aviva rejected a £5bn bid from RSA last week on the grounds the price was too low. However, Ignis Asset Management, which holds around 0.5% of Aviva's share capital and roughly 1.5% of RSA's share capital, says the deal could still go ahead. But investment manager at Ignis Martin Brown told Reuters RSA would have to up its bid proposal for some Aviva units by 10% to succeed. "I think the deal definitely remains possible," Brown says. "There is no reason for the deal to be dead other than for RSA to be unwilling to pay more, but RSA would not have to raise its offer by much for Aviv...