IFAs average just 1,600 Google searches a month

Google figures suggest advisers trying to generate client leads online would be better off "piggy-backing" on the power of insurers' brands, rather than relying on their own company name or job title. ‘Independent financial adviser' singular fared slightly better with 2,400 searches but average search data for the big insurers dwarfed figures for advisers. Aegon was googled 74,000 times, Scottish Widows 49,500, Legal & General 40,500 and Prudential 27,100. Advisers hoping their 'chartered' or 'certified' status would improve their search engine optimisation will be most disappointe...