The Aberdeen UK Platform Awards have introduced a new award this year that could arguably be the most prestigious.
When we invite advisers to evaluate platforms they no longer use, they say, "Failed to deliver on service - didn't do what they promised." It is easy to focus on the hard issues when conducting due diligence on platforms - range of product, price, ownership, wrappers - they are all there in black and white. The soft issues around service and support are harder to evaluate. You learn from experience and you only get real experience when the platform is up and running with your clients on board and it is too late to change your mind. A number of organisations such as Platforum having...
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