ETF distribution key for attracting investors

Brown Brothers Harriman global head of ETF products and sales Shawn McNinch says rather than simply competing on total expense ratios as the number of ETFs rises, distribution capabilities will become increasingly important for attracting investors. He says: "The future industry trend is to focus on how to distribute products and how these products are packaged. There are many ETFs, but how are these products combined to satisfy an asset allocation strategy?" McNinch says there are a number of packaged products that have started coming to market, such as ETFs of ETFs. "It's about taki...