Aviva relaunches wrap and SIPP platforms

The insurance giant is looking to become a "leading player in the wrap and SIPP market" and aims to help advisers prepare for the RDR in 2012. Aviva's new-look wrap, to be powered by Scottish Friendly and Bravura, offers access to investment, ISA and pension wrappers. The relaunch follows extensive testing with financial advisers and Aviva says both the wrap and SIPP platform have now been re-designed to help advisers adapt to the RDR and feature a series of "significant improvements". "The transition to RDR will be an exciting challenge and opportunity for advisers and the financi...