Investors shun advisers to buy online - study

clock

Investors seeking investment or savings solutions are shunning advisers and taking matters into their own hands, research suggests.

A study conducted by online financial service provider Fair Investment Company suggests nearly two-thirds (64%) of its customers chose not to seek advice before investing. Increased use of the internet, which provides ease of access and a wider choice, was another factor identified by respondents. "This research simply backs up the general feeling amongst private investors," says George Ladds, head of investment and pension research at Fair. "Many feel let down by advisers who have not provided an adequate service and are starting to take matters into their own hands." He also ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Darius McDermott: The line between resilience and risk

Darius McDermott: The line between resilience and risk

'Trump has, for the most part, chickened out'

Darius McDermott
clock 29 July 2025 • 5 min read
Watch Professional Adviser's Working Lunch with Baillie Gifford - A compelling opportunity: The UK is on offer

Watch Professional Adviser's Working Lunch with Baillie Gifford - A compelling opportunity: The UK is on offer

Catch up on the discussion

Professional Adviser
clock 29 July 2025 • 1 min read
Advisers look to capital accumulation in Q2 2025

Advisers look to capital accumulation in Q2 2025

Interest in inflation protection nudges up

Jen Frost
clock 18 July 2025 • 3 min read