Investors shun advisers to buy online - study

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Investors seeking investment or savings solutions are shunning advisers and taking matters into their own hands, research suggests.

A study conducted by online financial service provider Fair Investment Company suggests nearly two-thirds (64%) of its customers chose not to seek advice before investing. Increased use of the internet, which provides ease of access and a wider choice, was another factor identified by respondents. "This research simply backs up the general feeling amongst private investors," says George Ladds, head of investment and pension research at Fair. "Many feel let down by advisers who have not provided an adequate service and are starting to take matters into their own hands." He also ...

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