Reputation key for advisers' product recommendations

More than a third (36%) of 500 advisers surveyed online by Zurich said financial strength was the most important consideration, while 29% cited reputation. Meanwhile, advisers and their clients remain concerned about the return of capital rather than return on capital, with 35% of respondents citing easy access to capital as the fourth most important consideration in any client recommendation. Flexible remuneration was also high on advisers wish-lists, with 43% naming it their fifth most important priority. The survey also analysed which factors influence advisers when choosing wh...