Standard Life to target top-end SIPP clients

The firm, which is re-entering the personal pension market today, says its long-term goal is to offer a proposition which appeals to a broad cross-section of consumers. The Active Money product range will be expanded, with today's launch of the Life Plan proposition, which can link directly into the Active Money SIPP. Mark Polson, head of customer management at Standard Life, says: "We wanted to create a proposition for customers to use throughout their life, with a low-cost personal pension for their early career, a low-cost SIPP when they've built up some assets, and a specialist SI...