On the road with Richard Howells: The price is right

In my last column I set out to establish a pattern of priorities for a business owner to consider when building their future business model. The starting point as I said before has to be an understanding of where you are going from a strategic perspective. In simple terms that manifests itself by addressing questions about what the business will be and how it will create and maintain competitive advantage, allowing the business to enjoy the benefits of having a significant market share. In deciding the strategic direction we set out three main methodologies which over the course of...