Sainsbury's offers reward scheme for financial products

Sainsbury's Finance is calling its latest reward scheme the "biggest growth initiative in the bank's history". It is looking to capitalize on research which suggests 70% of people would consider taking out a financial services product from a supermarket if they felt adequately rewarded. For double Nectar points on each product, Sainsbury customers can now purchase home insurance, pet insurance, credit card or an Easy Saver account (paying 2.8% Gross AER on balances of £1 and the promise to pay 2% over the Bank of England base rate). This is the equivalent, says the retailer, of 1% ...