Standard Chartered backs Liverpool FC

The agreement, which starts in July 2010 and runs through to the end of the 2013-14 season, will see the bank's name and logo appear on the Liverpool shirt and is the largest commercial agreement in the club's history. "The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognised brands and in Standard Chartered we believe we have the ideal partner to move forward and help develop our global ambitions for the club," says Christian Purslow, managing director of Liverpool FC. Peter Sands, group chief executive of Standard Chartered, which is li...