Whole of market capability is best IFA benefit - study

clock

The most tangible benefit of using an independent advice firm is its ability to research and recommend products from the entire market, consumers say.

More than three in 10 (32%) respondents to a YouGov survey cited an IFA's capability to recommend the most appropriate products as the major benefit of seeking professional advice. However, the survey, commissioned by the Institute of Financial Planning (IFP) and National, Savings & Investments (NS&I) for Financial Planning Week (7-13 Sept), also suggests 37% could not think of any benefits to using an independent practitioner. Only 14% cited the fact advisers regularly monitor their financial affairs as a benefit. "I am staggered that 37% of all those surveyed could not think of a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why advisers shouldn't rush into private markets

Why advisers shouldn't rush into private markets

'There's only so long the hamster wheel can keep turning'

Justin Cash
clock 15 December 2025 • 4 min read
Adviser workload set to rocket ahead of IHT on pensions changes

Adviser workload set to rocket ahead of IHT on pensions changes

Large volumes of clients will need reviews of financial plans

Isabel Baxter
clock 15 December 2025 • 3 min read
Advising silver splitters: Legal insight for older clients getting a divorce

Advising silver splitters: Legal insight for older clients getting a divorce

Why is divorce becoming more common in older clients?

Katharine Bundell
clock 15 December 2025 • 4 min read