Whole of market capability is best IFA benefit - study

clock

The most tangible benefit of using an independent advice firm is its ability to research and recommend products from the entire market, consumers say.

More than three in 10 (32%) respondents to a YouGov survey cited an IFA's capability to recommend the most appropriate products as the major benefit of seeking professional advice. However, the survey, commissioned by the Institute of Financial Planning (IFP) and National, Savings & Investments (NS&I) for Financial Planning Week (7-13 Sept), also suggests 37% could not think of any benefits to using an independent practitioner. Only 14% cited the fact advisers regularly monitor their financial affairs as a benefit. "I am staggered that 37% of all those surveyed could not think of a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why accessibility is a must-have in a digital-first world

Why accessibility is a must-have in a digital-first world

Meeting the accessibility needs of vulnerable customers

Jonathan Hassell
clock 29 June 2026 • 4 min read
Editor's view: Baking in Burnham

Editor's view: Baking in Burnham

The editor's Friday Night Takeaway from 26 June

Jen Frost
clock 26 June 2026 • 2 min read
The Platforms Association launches UK's first transfers charter

The Platforms Association launches UK's first transfers charter

Designed to modernise investment transfers

Sophia Panayi
clock 25 June 2026 • 2 min read