Wealth manager Sterling McCall moves to discretionary model

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Wealth manager Sterling McCall has moved its investment offering to a discretionary fund management service.

The Loughborough-based firm will hand over an initial £30m to Newscape Capital Group to run in three bespoke portfolios. A desire for transparency among clients as a result of the financial crisis is a major factor behind the move away from the traditional fund supermarket and provider platform approach, the firm explains. "Financial advisers are not fund pickers or investment managers," says Steve Moseley, a director at Sterling McCall. He adds: "They have neither the time nor the tools to assess investment decisions. "Discretionary fund management offers us the certainty that ...

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