In the spotlight

If you are trying to promote your business in a cheap and effective way then the media may be the answer to your problems. Be it a local radio station, television, newspapers or trade publications, it seems that getting your name into the press is a sure fire way of gaining new business without the expense of a PR company. However according to those IFAs already involved in the media, in order to gain your place in the spotlight you need to be prepared to work hard to market your company. Keith Churchouse, director at Churchouse Financial Planning is a fine example of how hard work ca...