Advisers have reacted positively to plans by the Personal Finance Society (PFS) to raise the profile of the six per cent of its members that have chartered status.
The society has recognised that the number of Chartered Financial Planners is steadily increasing and has planned several initiatives aimed at raising their profile. The first of these will be the September launch of a 'Find an Adviser' website, which will give particular prominence to Chartered Financial Planners. PFS chief executive, Fay Goddard, said: "The site will have a very different look about it and will link into consumer guides. Each adviser can add their area of expertise and this will be weighted so they can show how much of their business focuses on each area, rather than ...
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