Prudential signs de Broe

The tie-up is the first discretionary asset management deal completed by the Dublin-based life assurer. Prudential said further links with fund managers would follow in the coming year as it sought to give investors access to bespoke services in the tax-efficient structure of an offshore bond. Richard Leeson, investment relationship manager for Pru-dential said: “The market for offshore bonds has seen dramatic growth over the last few years, fuelled by increasing demand for bespoke asset management and tax efficient investment products. “Through this agreement, we are targeting large ...