THE use of technology must become embedded in adviser's business models and practices before its benefits fully tell, IFAs were told at a Treating Customers Fairly conference.
Phil Mowbray, director of technology firm Decisionsdecisions, was speaking at an event held by Prudential. He said advisers could help themselves in meeting TCF guidelines by integrating technology into their businesses rather than seeing it as an afterthought or add-on tool specific to certain products, providers or sections of their work. “The feedback from those advisors attending the roadshow was quite clear," he said. "Quality technology to support advice will be increasingly important in managing the costs of TCF, but only if these solutions form part of their business model...
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