Aegon is calling on the FSA to take account of what consumers want from financial advisers as it moves ahead with its advice reform agenda with the RDR.
After 18 months of consumer research, Aegon has identified five advice concepts. The first of these is a 'financial guru' - an independent expert giving high quality, holistic, ongoing, and personalised financial advice. This individual could recommend products and can access them but selling them is not the central point. Secondly, a 'financial coach' would get people motivated for financial planning and keep them committed. Thirdly, a 'drop-in centre' would be an initial problem-solving service for people with specific financial problems or needs. The forth concept is a 'personal sho...
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