AIG intends to significantly raise its presence in the UK financial services retail market. Sponsoring Manchester United was the first major step in that process, says Mark Hawthorne, head of sales and marketing at the firm's Life arm.
When AIG replaced Vodafone as sponsors of Manchester United in 2006 there were few people in the UK that were aware of the firm. As one of the biggest sponsorship packages in world football and the global appeal of a club such as Manchester United, it appeared that perhaps this was a deal that would not necessarily have impact in the world of UK financial services. Well, that was then, and this is now. After back-to-back Premier League titles and a European Champions League victory to boot, the AIG tenure at the club has been phenomenally successful, which is something that Mark Hawthor...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
