Prudential is carrying out 100 training sessions over the next three months in what it describes as a "more aggressive" strategy to encourage advisers to recommend its flexible protection plan.
The plan was launched to selected protection intermediaries last July and aims to address the high rate of declined critical illness (CI) claims by covering “serious illnesses” as well as critical illnesses, with payouts linked to the severity of the illness and matched to the financial impact this has on the claimant’s lifestyle. So far the product has been rolled-out to 1,000 IFAs and Paul Cowman, head of protection at Prudential UK, says the firm will now be more aggressive in encouraging advisers to recommend it. Prudential’s old CI product was cancelled on Wednesday and it is has...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
