Over 1,000 advisers put own branding on Skandia tool

The tool produces a client-facing portfolio analysis report to which advisers can add their own logo. So far, a total of 1,138 advisers have taken advantage of this opportunity to reinforce their brand. The report generated by Skandia's online risk profiling tool can also be produced without Skandia branding. This enables an adviser to present a cohesive set of documents carrying their own logo to further promote their business. Graham Bentley, head of investment marketing at Skandia, says it expected the development to be popular with advisers as it adds value to an adviser's business. "...