ABI offers guidance on financial promotions

The publication has been sent to ABI member companies, along with various other relevant stakeholders for consultation and is in conjunction with the five-point action programme to foster confidence in long-term savings. Natalie Evans, life and Pensions Policy Adviser at the ABI, says financial promotions are important to companies as a way of building brands and to sell their products through print, broadcast and billboard advertisements. Evans says: “Healthy competition between insurance companies is good for customers, as it leads to lower prices and better products. Our resource pa...