8 out of 10 advisers prefer mortgages online

clock

Eight out of ten mortgage intermediaries say the ease of dealing online is an important factor when selecting the best mortgage product on the market, according to research from Unipass.

A recent user-profiling survey commissioned by Origo and conducted by consultancy bdifferent found while 85% of advisers expect the amount of mortgage business they transact online to grow in the future. More specifically, Origo reveals among the comments acquired through the survey, one user said they would be “annoyed with any lenders that were still using the old system” and “all other things being equal, it would put me off going to them". The majority of the 112 mortgage adviser respondents also say using electronic services has notably helped improve efficiency and increase business...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Carlyle emerges as buyer in Intelliflo takeover deal – report

Carlyle emerges as buyer in Intelliflo takeover deal – report

Private equity group Carlyle secures ownership of Intelliflo

Sahar Nazir
clock 20 August 2025 • 3 min read
As advisers are zigging to AI, how do you zag?

As advisers are zigging to AI, how do you zag?

'Be visible. Be local. Be helpful before you’re needed'

Harry Webster
clock 14 August 2025 • 4 min read
AI in financial services: Hype, hope, or a bit of both?

AI in financial services: Hype, hope, or a bit of both?

'It's important to maintain a healthy dose of scepticism and here's why...'

Doug Boyce
clock 06 August 2025 • 4 min read