'Eye team' campaign targets alien knowledge of IFAs

IFAP says the “striking” characters, known as the “eye team”, reflect IFAs’ whole market outlook and are there to help consumers and businesses “search high and low” for the best IFA. Adverts will feature in the money sections of sites such as AOL UK, Yahoo.co.uk, Guardian Unlimited, Telegraph.co.uk, Times Online and Money Net. Karen Barrett, IFAP’s marketing director, says: “The financial advice market has become more confusing to consumers and our campaign needs to cut through the clutter and present the benefits of using an IFA in a way that consumers will notice and respond to.” ...