AXA cuts rates across protection range

clock

AXA has cut rates across its life protection range to keep up with an increasingly price-driven market.

The biggest drop, of 9%, is for its Guaranteed Level Life Cover with an average reduction of 6% across all products. Other covers affected include Decreasing Life Cover and Earlier Critical Illness Cover. Iain Mallon, director of protection marketing at AXA, says: “As part of our continuous review of our pricing we have brought down the cost of these covers to make sure we remain one of the most competitively priced protection insurers.” Contact: Scott Sinclair News Editor 020 7034 2636 [email protected] IFAonline

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The protection gap is not a surprise - treating it as one is

The protection gap is not a surprise - treating it as one is

'This is not mysterious. It is what this market is built to produce'

Tony Müdd
clock 09 September 2026 • 4 min read
Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read