AXA cuts rates across protection range

clock

AXA has cut rates across its life protection range to keep up with an increasingly price-driven market.

The biggest drop, of 9%, is for its Guaranteed Level Life Cover with an average reduction of 6% across all products. Other covers affected include Decreasing Life Cover and Earlier Critical Illness Cover. Iain Mallon, director of protection marketing at AXA, says: “As part of our continuous review of our pricing we have brought down the cost of these covers to make sure we remain one of the most competitively priced protection insurers.” Contact: Scott Sinclair News Editor 020 7034 2636 [email protected] IFAonline

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Listen and learn: Protection must change how it communicates

Listen and learn: Protection must change how it communicates

'Maybe it's time we start to make fewer assumptions'

Kevin Carr and Alan Lakey
clock 30 April 2024 • 4 min read
Cognitive biases in advice and the psychology of insurance

Cognitive biases in advice and the psychology of insurance

A look into client decision making and its effects on protection uptake

Jaskeet Briah
clock 25 April 2024 • 5 min read
Aviva completes £460m acquisition of AIG Life after CMA delay

Aviva completes £460m acquisition of AIG Life after CMA delay

'It's disappointing to lose another protection insurer from the market'

Cameron Roberts
clock 10 April 2024 • 2 min read