Axa has announced it will keep the Winterthur brand in the individual personal pension and investment markets although it will combine group pensions into a new unit.
Since announcing an agreement to buy Winterthur Group from Credit Suisse in June, Axa says it has been reviewing the possibilities for the UK market, with a “view to planning a smooth and efficient integration”. The deal, which is scheduled to complete on 31 December, will see Axa and Winterthur running their individual personal pension and investment businesses in parallel, with each keeping their own brand, product development, marketing, distribution and customer service functions. Axa says this will allow the company access to all “attractive target areas in the UK advisory market“ ...
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