IFA Life hosts skills marketing seminars for advisers

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IFA Life is set to run two marketing workshops for IFAs in December and January to help IFAs promote their skills and raise the profession's profile.

IFAs are not yet doing enough to convey their expertise and trustworthiness to consumers, according to the financial social networking website. In continuing market turmoil, professional advisers should be making extra effort to communicate and engage with existing clients, building closer relationships with professional connections and promoting their financial advice services more visibly in the local community, says IFA Life. Consequently, the online business is running a seminar on successful selling, outlining how to plan, promote and present compelling client seminars. Philip...

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