Bluefin launch combines AXA advice brands

The new entity, unveiled by owner AXA last September, sees a number of players in wealth management, corporate benefits, insurance and financial advice united under a single UK brand. Bluefin Advisory Services Limited consists of established businesses, including national IFA Thinc, PIFC, EB Consultants, Orbit Benefits and SBJ Benefit Consultants. AXA is also merging insurance businesses, including Stuart Alexander, SBJ UK and Layton Blackham, to create Bluefin Insurance Services Limited. Following an integration period, the previous brands will now operate under their new identity ...