Price 'most important' factor on protection

The study, carried out by Lincoln Financial Group, concludes IFAs look at competitive pricing first despite increased focus by providers on other issues, including the flexibility of underwriting. In addition, the research, formed from interviews with 192 advisers between January and April, suggests a presence on portals is the second most important consideration. Furthermore, according to the study IFAs anticipate the pricing of premiums to continue to be the deciding factor in the future, with 78% suggesting they will continue to place their business with the most competitively priced...