L&G offers tips on how to sell business protection

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Legal & General (L&G) says it will offer tips to advisers on how to sell more business protection.

The life firm has published literature with hints on how to maximize sales and communicate the advantages to taking out a business protection policy. It says it will also offer practical advice on how to make the most of local commercial opportunities and how to identify existing clients that may benefit from Business Protection. L&G says it will also offer advisers support from its underwriters prior to an application being submitted to help reduce potential delays in sourcing medical and financial information. It says by then actively managing pipeline business through to completion, a...

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