AXA launches dual-priced wrap to help advisers evolve businesses

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AXA has entered the wrap market with a dual-priced proposition aimed at supporting advisers as they adapt to changing business models.

AXA Distribution Services, the unit in charge of the new ‘Elevate’ platform, will take its proposition to a select group of advisers in December and whole of market in the new year. It says the wrap's dual-pricing structure will allow advisers to choose between bundled and unbundled charges. The bundled charges will take into account platform administration fees, fund management fees and give a trail commission to advisers. Meanwhile, the unbundled option allows advisers to break up these charges, which is more aligned to a fee-based approach. "This flexibility will appeal to advisers ...

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